ABSTRACT
This study examined the worshippers’ satisfaction, spiritual support and switching intention among Christian students in University of Benin, Benin City. The focus of the study was to examine the impact of Worshippers satisfaction on the switching behaviour of Christian students and also to examine the factors (pastor's message, fellowship environment, special programmes, and spiritual support) that motivate worshippers to worship in a particular fellowship.
The study used the survey method by administering copies of structured questionnaire to 185 undergraduate Christian students of University of Benin, Benin City. The data for the study were analyzed using both descriptive statistics such as simple percentages and mean, while inferential statistics (linear regression) was used with the help of Statistical Package for Social Sciences (SPSS) version 22.
The research revealed that the rate of worshippers´ switching intention is low in the University of Benin (UNIBEN). This is shown by the switching intention rate of 26.49%;
Worshippers consider the following factors (in a descending order): Pulpit Ministry, Spiritual support, Special Programmes, Music Ministry and Fellowship environment as the reasons for switching intention. Fellowship environment is a statistically significant determinant of worshippers´ switching intention in the University of Benin, factors such as Pulpit ministry, special programmes, music ministry and spiritual support are not significant factors that influence worshippers´ switching intention in the University of Benin (UNIBEN); and Demographic variables such as gender, age, level and unit membership, do not significantly influence worshippers´ switching intention.
In view of the research findings, a recommendation was suggested:
Fellowships should direct deliberate and concentrated effort in ensuring that the fellowship environment is effectively organized to suit the tastes and satisfaction of worshippers. Factors such as proximity to hostels, the security of fellowship environment, proper restroom facilities, calmness of fellowship environment and general surrounding of fellowships should be properly arranged by fellowships.
