ABSTRACT
This study investigated Advertising Media and Brand Awareness in selected transport companies in Benin City, Edo State. The specific objectives of the study was to examine the impact of outdoor media, broadcast media, print media and digital media on brand awareness in selected transport companies in Benin City. The study applied structured questionnaires to a sample size of 362 respondents drawn using Taro Yameni. The data generated was analyzed using both descriptive and inferential statistics. Descriptive statistics such as frequencies, means and standard deviations were used; inferential statistics such as Pearson Product Moment Correlation Coefficient was also used. The findings of the study showed that there was a significant of outdoor media on brand awareness, but there was no significant impact of broadcast media, print media, digital media on brand awareness of the selected transport companies in Benin City. Based on the findings of this study, and in line with its specific objectives, the transport companies should put efforts at developing their outdoor media to significantly generate brand awareness. On the contrary, the transport companies have not put the necessary effort and resources at developing their broadcast media, print media, and digital media to significantly generate brand awareness, and it is recommended therefore that there is need for the transport companies to be consistent in maintaining and developing their outdoor media. They also need to improve in developing their broadcast, print, and digital media to make them have significant impact on brand awareness.
TABLE OF CONTENT
ADVERTISING MEDIA AND BRAND AWARENESS: A STUDY OF SELECTED TRANSPORT COMPANIES IN BENIN CITY EDO STATE
Oguh Festus A. & Onaghise Osagie C. -1
PERCEIVED IMPACT OF ADVOCACY ON POSTGRADUATES STUDENTS USE OF LIBRARY SERVICES IN FEDERAL UNIVERSITIES IN SOUTH-WEST NIGERIA
Adedoyin Oluwatosin Esan -20
TRANSGENERATIONAL SUCCESSION AND SUSTAINABLE PERFORMANCE OF FAMILY BUSINESSES IN EDO NORTH SENATORIAL DISTRICT, EDO STATE, NIGERIA
Ohikhena, Patrick S, Inana, Oghenero O & Omoluabi, Ehis T -32
STRUCTURING ORGANISATIONS FOR EFFECTIVE PERFORMANCE: A THEORETICAL ANALYSIS
Al- Hassan Bright Garuba (Ph.D) -54
CORPORATE GOVERNANCE CODES AND INTELLECTUAL CAPITAL DISCLOSURE OF LISTED DEPOSIT MONEY BANKS IN NIGERIA
Olufemi, Gina Oghogho & Agbo, Innocent Sunny -62
A COMPARATIVE STUDY OF THE LOCAL GOVERNMENT SYSTEMS OF NIGERIA AND CANADA
Prof. Steve A. Iyayi & Ambrose O. Eghaghe -76
FIRM ATTRIBUTES AND TAX AGGRESSIVENESS OF NON-FINANCIAL QUOTED COMPANIES IN NIGERIA
Enyinna Okpara (PhD, FCA), Chris Iyafekhe (PhD, ACA) & Emma Iyobosa
Aikowieren -95
THE EFFECT OF MULTIPLE TAXATION ON TAX PAYER’S BEHAVIOR IN NIGERIA
Eke Robert Ike, PhD, Fca & Uwagboe Ezinne -108
MACROECONOMIC CONSEQUENCES OF NIGERIA'S OIL RESOURCE AVAILABILITY AND EXHAUSTIBILITY
Malachy Ashywel Ugbaka, Eyam, Nkang Enighe, Willie Wilfred Okoi &
InyangIkpi Ikpi -131
STAKEHOLDER RELATIONS PERSPECTIVES IN MANAGING NIGERIA’S CRIME EXPLOSION
Nicholas Omoko -141
