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ABSTRACT
This study, examined the users assessment of the effectiveness of social media campaigns on the Corona Virus Vaccination. This study became necessary due to the fact that the COVID-19 disease gripped the world with shock and vaccines were made to curb the spread of the deadly disease. So many Campaigns including social media Campaigns were made to influence people take the vaccine and this study is to ascertain the effectiveness of the social media Campaigns in influencing people's decision to take the Vaccination.
The population of the study was 500,000 Edo state residents. The sample consisted of 400 respondents who were selected using the simple random and purposive technique. A well organized questionnaire was designed and administered to the respondents. The data gathered were analyzed and presented using frequency tables and percentages.
Findings revealed that the social media Campaigns on the Corona virus Vaccination was effective in influencing respondents to make a decision. In addition, it was recommended that in addition to social media Campaigns, the government and the organizations involved should also make use of the traditional media so as to make the awareness reach more people.