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ABSTRACT
The study anchored on the Perception Theory and Attitude Change Theory, investigated UNIBEN Student's Perception about Social Media Advertisement of Golden Penny Pasta. This study became necessary following the advancement of the new media and its effect on the promotion of company's/organization goods, product and Services. Following the rise in the use of the new media (Social Media) in advertising, so many companies are still in doubt as to the power that this platform can have in promoting their business beyond their geographical location. The survey design was adopted for the study with the aid of 4-Item questionnaire administered to Three hundred and eighty four (384) respondents purposively selected from the five Departments in Ekehuan Campus in the University of Benin, Benin City, Edo State. Data obtained were analyzed and presented with the aid of Frequency Tables, Simple Percentage and Mean scores. However, it was discovered that Social Media Advertisement promotes the Image of a product and also help to push organization/ company beyond their geographical location. Unlike the conventional media, social has the capacity of reaching thousands of people in a short while. With the right message and a good media management team, company/Organization can monitor their activities online and at the same time get patronage from customers online. It recommends that social medial messages should be well planned, with the target audience in mind. In addition, the messages should be captivating, attractive and straight to the point as most people do not want to waste time and data on one advertisement alone.
