UNIBEN STUDENTS ATTITUDE AND PERCEPTION TOWARDS ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON THEIR ACADEMIC PERFORMANCE

ABSTRACT

The purpose of this research is to study Uniben student’s attitude and perception towards artificial intelligence and its impact on their academic performance. The purpose of this study was to explore the attitudes and perceptions of UNIBEN students towards artificial intelligence, to investigate the influence of artificial intelligence on the academic performance of UNIBEN students, to identify the factors the potential benefits and challenges of artificial intelligence. The researcher adopted the Technological - Organizational - Environmental (TOE) framework as proposed by Tornatzky and Fleischer’s (1990) as a lens in discussing the challenges of adopting Artificial Intelligence in Education (Tornatzky et al., 1990). Basically the theory examines the various technological, organizational, and environmental factors that influence the adoption of IT innovations (Bernroider &Scholarly, 2013). Four research questions guided the study, to achieve this a description survey research design was adopted to accomplish the objectives of the study. The population of the study consists of selected Mass communication student from 100 to 400 level, Faculty of Art, University of Benin. The total population of the selected students is 200. The instrument for data collection was the questionnaire developed by the researcher and was validated by the researcher's supervisor was used to collect data from participants. The findings shows that there is a significant impact of AI integration on the academic performance of students, it also revealed that the academic performance of students is influenced by their exposure to AI technologies.