TOTAL QUALITY MANAGEMENT AND CORPORATE SUSTAINABILITY PRACTICES

ABSTRACT

This study examined total quality management and corporate sustainability practices in the organization in Edo State, Nigeria. Specifically, it assessed the relationship between continuous organizational improvement, consumer focus and quality leadership and corporate sustainability practices in the organization in Edo State, Nigeria. The survey research design was adopted for this research study. The population of the study encompassed a total of 452 employees working in the organisation. A total of 400 copies of the questionnaire were distributed, retrieved and found usable. A convenience sampling procedure was used in administering the copies of the questionnaire to sample respondents who are employees working in the organisation in Benin City, Edo State. The data collected through questionnaire administration was analysed using descriptive statistics such as frequency distribution, mean and standard deviation. Multiple regression analysis was used to test the null hypotheses and estimate the research model using the Ordinary Least Squares (OLS) technique through the use of Statistical Package for Social Sciences (SPSS) Version 24. The study found that there is a significant positive relationship continuous organizational improvement, consumer focus and quality leadership and corporate sustainability practices in the organization in Edo State, Nigeria. The study recommends that the organisation needs to consciously integrate sustainability goals within their continuous improvement strategies, place a strong emphasis on sustainability measures that directly address xi consumer needs and expectations and focus on cultivating and empowering leaders with a strong commitment to sustainability