THEATRE AS A VEHICLE FOR CULTURAL PROMOTION AND COMMERCIAL VENTURE USING QUEEN IDEN PLAY PRODUCTION AS A CASE STUDY

ABSTRACT

This research explored theatre as a vehicle for cultural promotion and commercial venture using the play production Queen Iden as a case study directed by ottabasi Akpan David. This work researched into the historical antecedents of the Benin culture and explore how the play "Queen Iden" functions in contemporary theatre dynamics. Drawing on a variety of sources, it examines the cultural, economic, and artistic impact of the play within the context of Nigeria’s contemporary theatre.