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ABSTRACT
The thrust of this research is carried to examine the role. Of Publicity and Advertising to the theatre with aim of identify way of making the best out of publicity and advertising tools. This research will accompany this through an evaluation of the University of Benin Publicity and Advertising as a case study. To achieve this the project shall be delimitated into five chapter. The first chapter deals with the general introduction of the topic which shall embrace issues such as the background of study,, objective , significance of study and scope of study. Chapter two deals with the nature and meaning of publicity and advertising and the overview of theatre management. Chapter three deals with the case study of play Iredi war, it’s summary, banner produced and tickets sales. Chapter deals on the poor publicity and advertising techniques that may affect theatrical productions. Chapter five draws the curtain of the research beginning with conclusion, outcome and recommendation.
