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ABSTRACT
Mental health stigma remains a significant barrier to treatment and social acceptance, often perpetuating negative stereotypes and discouraging individuals from seeking help. This study explores the role of podcasting as a medium for addressing mental health stigma, focusing on its unique ability to foster empathy, promote awareness, and challenge societal misconceptions. The research employs a mixed-method approach, incorporating a questionnaire to gather insights on listener engagement and perceptions of mental health podcasts.The study draws on theoretical frameworks such as Framing Theory, Uses and Gratifications Theory to analyze how podcasts influence listener attitudes and behaviors. Findings from the empirical review indicate that mental health podcasts are effective in creating a supportive, stigma-free environment through personal storytelling, expert insights, and relatable narratives. These elements enable listeners to connect with mental health topics on a deeper level, reducing self-stigma and encouraging open dialogue.While podcasting offers significant advantages, including accessibility, authenticity, and inclusivity, challenges such as misinformation and sustaining long-term impact are also identified. The study concludes that podcasts are a powerful tool for mental health advocacy and stigma reduction, with the potential to reach diverse audiences and foster meaningful societal change. Recommendations are made for leveraging podcasting’s strengths while addressing its limitations to maximize its impact on mental health stigma.
