THE ROLE OF MEDIA IN SETTING AGENDA FOR THE REBRANDING OF NAIRA NOTES

ABSTRACT

This research examine the role of the media in setting agenda for the rebranded naira notes. The study was anchored on the Agenda Setting Theory. In a bid to fulfil the objectives of this study, the survey method was adopted as a relevant methodology, with a sample size of 96 respondent. The findings reveals that the media is an important source of information to the public and they play an important role in the perception of the public on the rebranding of the naira notes. It also reveals that majority of people believe that the media has done well in the presentation of the challenges of the public regarding access to the naira notes. It also reveals that majority of people do not have a positive perception on the rebranding of the naira notes or its impact on Nigeria.  Consequently, the study recommends that the media should continue to provide access to information on the accessibility and new developments on the naira notes. It also recommends that the Federal Government of Nigeria and the Central Bank of Nigeria should make use of the media to provide more information on the rebranding of the naira notes to the public.