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SUMMARY
This chapter ties up the major points in this essay. This work has demonstrated that the media and election are fundamental concepts that are critical to the sustenance and survival of the democratic process. The condition of which they were established and their role in broad based information networking monitoring of movement of electoral process, political parties activities; and other democratic activities.6 However, few works have been written on comparative analysis of the role of mass media in the promotion of business opportunities in Edo state, Nigeria with a view of examining the contributions of Independent Television. This research work seeks to examine the role of mass media on business promotion in Nigeria with particular reference to Independent Television (ITV).
