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ABSTRACT
The study examined the Role of Mass Media in Enlightening Nursing Mothers on Exclusive Breastfeeding. In order to carry out this study, specified research objectives were formulated and used for the study. The research design for this study is a survey design. The population of the study consists of 527 nursing mothers attending postnatal care at government/missions hospitals in Ovia North East Local Government Area. Simple random sampling technique was used to select 105 respondents out of the population. The instrument used for data collection was questionnaire. Data from completed questionnaires was subjected to percentage analysis. The finding showed and concludes that study that mass media plays a significant role in enlightening nursing mothers on exclusive breastfeeding. The study recommended that the media agencies should maintain the tempo of daily awareness programme on “Exclusive Breast Feeding” and improve in their efficiency. Other agencies and parastatals, both Governmental Organizations and Non–Governmental Organizations should enhance and sponsor awareness programmes of disease outbreaks in the country.
