THE POLITICS OF FASHION AS A SOFT POWER IN INTERNATIONAL RELATIONS: FASHION AND TRENDS FROM NIGERIA 1960-1999

₦ 5,000.00
i h

ABSTRACT

In this research study, it is evident that while fashion and clothing exist as a means to cover the body and showcase aesthetics, it is a visible language to express the identity of a people. Their belief and assertiveness to parade openly their heritage. A tool of social expression where the unequal is made known and the unequal distribution of power in all spheres of society is constructed, maintained and expressed as legitimate. The Nigerian scene is one with diverse peoples and cultures as well as diverse dressings. Colonialism fought this assertiveness and made Nigerians accept the Western culture as supreme. The promotion of Western Dresses was seen and the indigenous fashion was taken as second class. Independence caused a surge and renewal in the promotion of Nigerian indigenous fashion. Nigerian indigenous wears became political statements fighting against the colonial repression. The Government sought ways to promote the use of Nigerian indigenous fabrics, and increased investments in local textile mills. Textiles mills like the Asaba Textile Mill, Benin Textile Mill and products like Nichen products were seen. Sadly, this adrenaline rush and investments were short-lived and these Textile Mills were abandoned. Their abandon is not surprising as the true independence and emancipation of Nigerians is questioned. At the very break of wealth and economic surplus these was no turn inwards to invest in the local textile mills but huge reliance on foreign imports was seen. The import of Laces and other 83 Western highend fabrics was seen and with this, the local textile mills could not compete. Today they are mostly closed due to neglect.

0.0 0
Write your own review Close
  • Only registered users can write reviews
*
*
  • Bad
  • Excellent
*
*
*
*
Only registered users can write reviews