THE LANGUAGE OF PERSUASION IN ADVERTISEMENT

ABSTRACT
Language cannot be envisaged outside the social context in which it is manifested. This work analyzes the language of persuasion in advertising and it use the social linguistic level of linguistic as its focal point. It examines how the language of persuasion can either be used as individual planning to go into the advertising field and those in the field already.
The need for this study is to examine the language used by advertisers to persuade consumer. Advertisers used language behavior in attracting and sustaining consumer’s loyalty. Also knowing the impact of advertising in the media world and even the consumer world, the study of the language of persuasion in advertisement is of high necessity to advertisers whose primary aim is to make profit.
In my finding, consumers are not persuaded by illogical or irrational promises and can see through ill-conceived idea; also smart marketers hold the utmost respect for their consumer in 2 ways.
1. Delivering the product quality.
2. Using honest advertisers.
The various adverts analyzed in this work are adverts from across the world. Most of the pictures were downloaded from the internet, from magazines and newspaper. This work as small as it may be, will serve as an available resource material for other researchers in this area to improve on.