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ABSTRACT
This study examines the influence of new media technologies on theatre publicity. The objective is to understand how the advent of digital platforms and social media has transformed the landscape of theatre promotion and its impact on audience engagement. Survey analysis of audience interactions on social media platforms allows for a comprehensive understanding of their preferences and behaviors. Based on the findings, the study draws several conclusions. A targeted and tailored approach to different digital platforms is essential for maximizing publicity outcomes. The study also reveals that new media technologies have significantly influenced theatre publicity. Social media platforms have emerged as powerful tools for reaching a wider audience and generating buzz around productions. Online streaming platforms have provided opportunities for virtual performances and expanded access to theatrical experiences. Digital advertising has allowed for targeted and personalized promotion. In conclusion, to maximize the benefits of new media technologies in theatre publicity, it is recommended that theatre companies invest in social media management, create engaging online content, collaborate with influencers, and leverage data analytics for targeted advertising. Additionally, maintaining a strong presence on traditional platforms such as print media and community outreach programmes should not be overlooked.
