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ABSTRACT
This work is aimed at investigating the influence of coaches towards the motivation and athletic performance of student-athletes of the University of Benin. Four research questions were raised for the study. The descriptive survey research design was adopted for the study. The population of study consisted of 252 student athletes of the University of Benin. The data was collected using simple random sampling technique and a sample size of 40 student athletes from University of Benin.
The research instrument used for the study was a self-structured questionnaire. The validity of the instrument was subjected to scrutiny and the test-retest reliability 078 indicating that the instrument was reliable. The data was analyzed using frequency and standard deviation for the analysis of the research questions The results revealed that coaches play a crucial role in student athletes sporting performance and motivation also boost their performances.
In conclusion student athletes are attempting to get better in sports performance but the lack of full motivation by the coaches leads to a decline in their sports performance, they should also train together and work along with their coaches by having a close relationship with them and share experiences with them, all these improve their mindset and help to improve their performances. Recommendations are made that coaches should collaborate with athletes in setting realistic and challenging goals, fostering a sense of ownership and motivation.