SUMMARY
This research work examined the impact of the fashion industry in Nigeria. Likewise, this study will examine the challenges the industry have been faced with and proffer viable solutions to those challenges. The fashion industry is a subset of the creative industry. The concept largely embraces industries that lie at the intersections of the arts, culture, technology, and businesses that are involved with the production and distribution of creative content. Examples of sectors in the creative industry are fashion design, advertising, architecture, music, art and crafts, the performing arts, television, software publishing, antique market, radio, interactive leisure, design, software, and film. Nigeria is blessed with natural and cultural resources. The nation’s natural resources are comprised of crude oil, gas, and marine life, agriculture, forestry, and allied products, minerals, and metal ores. Furthermore, its rich cultural heritage includes traditions, languages, oral history, folk life, religious ceremonies, customs, and traditional creative skills like arts, crafts, and performances. Textile and clothing thrived in Nigeria as early as the ninth century A.D. African fashion has inspired and has been inspired by other cultures. Post renaissance Europe greatly admired the raffia of central Africa, and it found its way into European treasuries along with other inventions of African arts. African fashion styles evolved from a blend of African and western cultures. African designers produce clothes of western designs using traditional African textiles. Consequently, one sees kente (Ghana print textile) ties and coats, adire (Nigerian textile) suits, Aso-oke (Nigerian textile) skirts, and blouses, etc. Presently, traditional African fashion styles are designed using a combination of western and African cloth.
