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Abstract
This study has established that the social media due to their interactive nature have introduced a paradigm shift in the electioneering process in Nigeria. They have also brought a new wave of influence on the mindsets of the teaming electorate in Nigeria. On the other hand, the non-regulation of the operations of social media and citizen media has made some miscreants to exploit them to perpetrate campaigns of hate and gossip politics.1 However, a populist leader who can rally pro-democracy groups, embrace and coordinate genuine social media operations to put the government on its toes is needed to safeguard and consolidate Nigeria’s fledgling democracy.
