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ABSTRACT
This study examines the impact of social media on sport betting habits of Nigerian students, focusing on Benin metropolis. Employing the theoretical frameworks of theory of planned behavior and Uses and Gratifications, the research aims to understand the motives behind students participation in sport betting through social media. A survey of 90 Mass communication students in the University of Benin reveals a significant impact of social media on sport betting activities on students. The study highlights the need for students to understand how to disengage from betting activities and underscoring the need for government interventions to control betting contents on social media.
