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ABSTRACT
This research project investigates the influence of social media on political participation, focusing on the 2023 House of Assembly election in Egor local government. The research aims to uncover the extent to which social media engagement affects voter turnout, political awareness, and participation in the electoral process. Additionally, the study examines the role of social media in shaping political discourse, mobilizing voters, and influencing electoral outcomes. Findings from this research provide valuable insights into the evolving dynamics of political communication in the digital age and offer practical implications for enhancing democratic engagement and electoral practices.
