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ABSTRACT
For effective and efficient communication of teachings and activities in the society, it requires the need for mass media to enable the passage of messages of Islam to its target audience. This research presents an explanation on the role and impact of mass media on Muslim youths. This in essence significantly reduced the traditional mode of communicating Islamic message and activities in the society. This research centered on the explanation of the impact of mass media on Muslim youths, advantages and disadvantages of the media on Muslim youths as well as the essential role of mass media in promoting Islamic programmes in the society. This research work finally recommends that, the media personnel should play their roles in promoting Islam as a tolerant and accommodating religion.
