THE IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) ON THE VISUAL COMMUNICATION OF INFORMATION IN BENIN CITY

ABSTRACT

This study explores the profound impact of information Communication Technology (ICT) on the visual communication of information in Benin city. The 21st century has witnessed the integration of ICT usage as an inescapable aspect of our daily existence. In a world that is progressively more digital, Information and Communication Technology (ICT) has brought about a significant transformation in the way information is conveyed and understood through visual means. Visual communication is an important tool in our daily life, this include; the pictures on the pages of newspapers, magazines and other print communication materials, the video records, films, television pictures and social media platform. The research sample originally comprised 200 participants, yet only 198 responses were obtained. Nevertheless, supplementary information was drawn from textbooks, academic journals, and previous studies. The primary research tool employed was a questionnaire, and its data was subjected to statistical analysis using contingency tables (in frequency and percentage). It was discovered that ICT played a tremendously function in visual communication by creating a stimulating, engaging, attractive and understandable content. 90 (45.4%) respondents strongly agreed to the visual communication as their preferred mode of communication. 100 respondents, representing 50.5% and 78 respondents representing 39.9 % agreed on the effectiveness. Its proven now that people prefer to send and receive information through pictorial signals than textual signals. In line with this discovery, it was recommended that, for effective communication purposes, communication materials should essentially contain enough pictorial components.