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ABSTRACT
This study examines the impact of digital technology on African contemporary music . Based on the analysis of 1 interview participants (artist), the study finds that digital technology have positive effects on Nigerian artists and consumers regarding music production, distribution and consumption. Despite the favourable developments, the study also shows there is a negative effect regarding piracy. The research further reveals that digital technology has a socio-economic impact in Nigeria, but the process of managing the music industry is deficient. It, therefore, suggests that overall, the impact of digital technology on the African contemporary music is inefficient. Hence, the study presents insights that have implications for both the managers of the music industry and policymakers.
Keywords: Digital technology, artists, music industry, music consumers.
