THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE

ABSTRACT

This study investigates the relationship between the Corporate Social Responsibility on Firm Performance within the Nigeria stock exchange group. This study is to analyse the effect of CSR on banks listed under the NXG which comprises of 13 banks and it focus on the time series data covering a period of 2018-2022. The research employs descriptive and normative approach, collecting data in form of published data of various banks in the Nigeria Exchange Group. The study applied regression method of analysis and the ordinary least square method. The data gather on the existing Corporate Social Responsibility, Firm performance metrics and perceptions on the relationship between these two variables. This research aims to contribute to a deeper understanding of how corporate social responsibility has a great impact on financial performance of Nigeria firms under the exchange group. The findings can provide valuable insight for board of directors, directors, stakeholders, managers, and CEO to improve financial transparency, accountability, and the efficiency and effectiveness of firm performance on Nigeria firm. The study recommends, among other, are proposed to enhance financial performance through better CSR practise and this enable the firm effectively balance social responsibility with financial performance.