You have no items in your shopping cart.
ABSTRACT
The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc, Edo. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour and to determine the extent to which advertisement can actually affect the buying of consumers and also to determine whether advertisement can achieve product awareness in the minds of consumers. In order to achieve this, the researcher employed survey and descriptive method to collect the relevant data. After the data have been collected and analyzed, it was found that advertising as a promotional tool has a positive and direct impact on consumer buying behaviour. In view of the above, it was recommended that the company should continued advertising her product since it influences consumers buying behaviour.
