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ABSTRACT
This research work examines the impact of advertising on brand awareness using Kada Plaza Benin City as a case study. The objective of the study is to known if advertising increase brand awareness in Kada Plaza. The data for this study was obtained with the use of questionnaire and presented with simple percentage and the hypotheses were tested with chi-square statistics. From the result of the finding, it was discovered that the role of advertising on brand awareness very important because advertising help in carrying message far to the targeted audience.
