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ABSTRACT
As a result of the changes brought about by the former president Olusegan Obasanjo in some sectors of the nation economy ranging from telecommunication, banking, health and insurance sectors. Due to the deregulation in the telecomm industry which provides better services by this to private investors in this sector, and also ends the monopoly of NITEL. 1 More so, these change brought in the telecommunication are more of merit than a demerit to the Nigerians in term of easing the stress of doing business and also improving the standard of living of the people. At this moment in Nigeria, MTN Nigeria has also provided employment for several Nigerians through the use of marketing activities adopted by this company.2 Such as, third party agent, roadside calling centre, and recruitment of their staff. Also, the company has carried out it obligation in the corporate social responsibilities by providing the recreate centre. Finally, it provides research centres in some of the universities across the nation through its research and development (R&D) activities. Central bank of Nigeria (CBN) has also changed and adopted new ways of dealing with currency (Naira) in the country to avoid inflation, in order to encourage more investors through it banking policy with several banks in the country. More so, a check and balance policy for Naira has been created to have a strong value against others currencies in the world to avoid the risk of high foreign direct investment.
