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ABSTRACT
This study focused on enhancing audience patronage of theatre productions through box office activities on facebook. The study aims at ascertaining the extent to which Facebook influence Box Office activities, Determine whether or not adverts on Facebook influence audience's patronage of theatre productions and examine to what extent Facebook activities influence audience patronage. The study adopted survey method of research, which entailed the use of the questionnaire as instrument finding reveal that the audience patronage has been very efficient is discriminating information to the audience through Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat. The study concludes students must be aware of the adverse effect of this technology and it's negative aspects hence students must ensure that they set an equilibrium between the time they spend online and the time they dedicate to their studies. And recommends among other the creation of awareness among on others health issues apart from facebook activities
