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SUMMARY
From the analysis of the data generated, the obvious conclusion of the study is that the Twitter ban greatly affected the businesses of student entrepreneurs in Uniben, ekenwa campus students. This means that students are used to using social media platforms, Twitter most especially for brand awareness i.e to advertise their products and gain more customers. With the Twitter imposed in the country, the entrepreneurs lost customers which affected the growth of their businesses. This means that, students, youths and everyone in general are pushed to purchase products when they view social media advertisements most especially on Twitter. In line with this, the research carried out showed that many student entrepreneurs are exposed to Twitter platform and they advertise their products on Twitter and also get their customers from that same Twitter platform. With the ban, it affected their businesses.
