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ABSTRACT
The topic of priotised search is "The Effectiveness of TV drama in promoting healthy living: A case study of Shuga Naija of MTV Base". The study thrust is that TV drama in promoting healthy living is another form of educational theatre designed to transform the lives of people. This study was necessitated by the paucity of such programmes in the media which reach a wider section of populace than stage productions. The study employed both content analysis and library methodology in which efforts were made to analyze the content of some episodes of the chosen Tv drama by examining the plot structure, language, characterization, thematic concern and the social relevance. Findings showed, among other things, that Tv drama helps in promoting healthy living, creating awareness and can be used as a tool for stemming the spread of diseases. Against this back drop, the study recommended that more Tv drama with themes that encourage the promotion of healthy living should be produced.
