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ABSTRACT
The term podcast with its early introduction in the year 2004 entails the fusion of iPad and broadcast. These podcast streaming have over time discussed diverse themes, topics genre such as news, comedy, sports and trending topics. They can be produced and run by individuals, organizations, or business, and can range in composition and format from informal conversations to highly produced and edited audio programs. Podcast are customarily released on a regular schedule, this can either be weekly or monthly, and can be subscribed to through various platforms, including Apple podcasts, Spotify, and Goggle Podcasts. The study focuses on the Effect of podcasting and its popularity in the Digital age. The survey research method was employed with 135 questionnaire administered to respondent who have idea of podcast being the case study of this research. Data collected was analyzed using the simple percentage formula and the result were both presented in both tabular and textual forms. This study suggest the closure between a podcast content and the listeners, alongside the involvement of the listeners in podcast show, as it is vital tool to get and educate more listeners
