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SUMMARY
This section provides a summary of the findings of this work: This study found that there is a positive and significant relationship between business growth and Facebook. This supports the findings of Maya, Djurica, Maric and Jovanovic, (2013) which argues that Facebook has marketing potential due to its local and global character, advanced applications, and unending growth. It is evident that Facebook is one of the most advanced form of digital marketing that gives access to millions of users to view the products and services of an organization and also allows business users to reach a wider market segment with little or less cost for investment.
