ABSTRACT

The study determined the Effect of Advertisement on the Success of Business Organizations in Ovia North-East Local Government Area of Edo State, Nigeria. The descriptive survey research design was adopted for this study. The population of the study comprises of 500 stakeholders of business organizations out of which 100 were selected using the simple random sampling (srs) technique and questionnaire was administered to them. Four research questions were raised to guide this study. The instrument was validated by two experts from the Department of Vocational and Technical Education, Faculty of Education, University of Benin. The reliability of the instrument was done using Cronbach Alpha reliability computation which yielded a co-efficient index of 0.83. The data collected was analysed using mean and standard deviation. The findings of the study revealed that some of the reasons for advertising failure in business organizations are; lack of changes in advertising format, unattractive product design, inadequate information about a product, lack of online presence, untrusted broadcast media and defects in the product. The study also revealed that Customers are predisposed to purchase goods and services that are advertised in line with government regulatory frameworks and standards. Lastly, the study revealed that customers pay more attention to advertisement with creative and attractive design and colour. The study recommended that business organization should consult the services of advertising experts before venturing into any form of advertising programme. It was also recommended that business organizations should take their advertising programme seriously by designing a realistic and action detailed advertising plans.