ABSTRACT
The concept of ‘festivalization’, which involves the development and impact of festivals on individuals and their surroundings, is not a recent phenomenon. It is deeply intertwined with the evolution of human culture, dating back to the ancient roots of humanity.1 Given the profound connection between festivals and culture, it is essential to begin this chapter by precisely defining the latter. The Ina festival serves as a platform through which the Iju community showcases its culture to the global audience. Culture, in essence, encompasses the learned behaviors of members within a particular social group. It constitutes the acquired traditions and lifestyles of individuals within a society, encompassing their habitual ways of thinking, feeling, and acting. Culture, as described by Taylor, encompasses the intricate entirety of a society's knowledge, beliefs, art, morals, laws, customs, and various capabilities that individuals acquire as members of that society. Culture encapsulates the entirety of a people's way of life, which includes customs, habits, beliefs, religions, craftsmanship, language, technology, dance, and more. It encompasses the rules and regulations governing the conduct of individuals within a given society, ultimately defining the society itself.
