THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN-MADE COMPUTER SOFTWARE

ABSTRACT

This study examines the challenges and prospects of marketing Nigerian-made computer software. Posed with the problem of an inferiority complex usually associated with Nigerianmade goods, various foreign products have the edge over indigenous products. Objectives for the study were to critically examine the attitude of Nigerians toward Nigerian-made computer software, appraise factors that motivate Nigerians to choose foreign-made computer software over Nigerian-made computer software, and recommend various ways in which the marketability of Nigerian-made software can be enhanced. The study employed the quantitative design approach and a descriptive research design. Questionnaire administration and interviews were applied to collect data. The data was analyzed using statistical package, which was presented in frequency tables and percentages. The respondents were 61 students of the University of Benin, Benin City. Findings from the study reveal that inadequacies from the government have hindered the promotion of Nigerian-made computer software; most students (programmers) face challenges when convincing organizations to use their indigenously developed software; Nigerians go for foreign-made computer software because they believe that foreigners are more intelligent. The government should create awareness of the benefits of purchasing Nigerian-made computer software for Nigerians and the economy and create an environment that encourages Nigerians to go for indigenous products. Quality of Nigerian-made computer software should be ensured in terms of security, graphics, and user-friendliness.