SURVEY ON MARKETING OF SMOKE-DRIED FISH

ABSTRACT

This study was carried out to give an insight into the marketing of smoke dried fish in Benin City, Nigeria. The study was conducted with the aid of questionnaires administered in two local government areas namely; Oredo Local Government Area and Ovia North East Local Government Area. A total of 120 respondents randomly selected were interviewed during the survey at the local government areas; It was an interactive section where the respondents talked about fish supply, processing, preservative methods, packaging, distribution and marketing techniques, so as to ascertain its shelf stability and economic benefits in Benin city. The data obtained were analyzed by descriptive statistics. Analyses of results revealed that majority of the respondents were females who were married, literate to secondary educational level and were mostly Christians due to the regional variation in religion of the country. The data from the field were subjected to statistical analysis using statistical package for social science student (SPSS) test at 5% level of probability. The results from the study indicated that Clarias garipineus was mostly preferred by consumers. It was discovered that Majority of respondents preserved smoked clarias spp by refrigerating method to inhibit spoilage and packaging was done mostly in jute bags and trays.