ABSTRACT
This paper explores the crucial relationship between strategic management practices and organisational productivity within business environments. Through an extensive review of existing literature, the study examines various strategic management approaches and their effects on enhancing productivity levels. Key factors such as strategic planning, resource allocation, organisational structure, leadership styles, and innovation strategies are analyzed to understand their influence on organisational efficiency and effectiveness. This study sought to examine the effect of strategic in Seven-Up Bottling Company, Benin City, Edo State, in terms of their efficiency and effectiveness, organisational performance, innovation and profitablity, quality of work and performance. A survey research design was adopted for this study. The researcher has used descriptive research design for the achievement of the study objectives. Using a simple random sampling technique, this research sampled 75 staffs to participate in the research. A structured questionnaire was used to collect data from the respondents, out of which 75 copies were filled and retrieved and all copies were found to be valid and useful for this study because they were properly filled. Furthermore, the study highlights the importance of leadership in implementing strategic initiatives and fostering a conducive environment for productivity enhancement. Strong leadership ensures strategic alignment across all levels of the organisation, facilitates communication and collaboration, and inspires employees to contribute their best efforts towards achieving common objectives. In conclusion, this paper emphasizes the critical role of strategic management in driving organisational productivity and competitiveness. By adopting and implementing effective strategic management practices, businesses can optimize their operational processes, leverage their strengths, and capitalize on market opportunities to achieve sustainable growth and success in today's dynamic business landscape
