You have no items in your shopping cart.
ABSTRACT
This study examines the impact of social media sentiment analysis on brand reputation. By analyzing consumer interactions and perceptions across various social media platforms, the research highlights how positive and negative sentiments influence brand trust and loyalty. A detailed questionnaire was used to gather insights on user engagement, the effectiveness of sentiment analysis tools, and consumer expectations from brands. The findings underscore the critical role of sentiment analysis in reputation management, providing brands with strategies to enhance consumer relationships and loyalty in the digit age
