You have no items in your shopping cart.
Abstract
Social media usage in SMEs and the impact thereof is viewed as an essential part of modern day organisational operations for SMEs to promote their business both domestically and globally. Social media is interactive and consumer-generated media, new media or citizen media, while conventional media is company generated media which flows in one direction.
The research design refers to the logical mode of proof that allows the researcher to draw inferences concerning relationship among the variables under investigation), the survey research design which is the systematic gathering of information from respondents for the purpose of understanding and or predicting some aspect of the behaviour of the population of interest was adopted. The population of study includes all small and medium scale enterprises in Benin City.
There is evidence that our model could be put into practice and produce rewarding results. This study suggests a route that firms especially SMEs could follow TO SUCCESS. We can also realize that corporate success, flows from identifying the mutuality and congruence of interests and benefits of both the producer/seller and those of the customer. Corporate profitability and growth are determined, to a very large extent, by a firm’s satisfied customers.
