SOCIAL MEDIA DIPLOMACY IN THE 21ST CENTURY: PROSPECTS AND CHALLENGES (2000-2021)

ABSTRACT

This research work explored the evolving landscape of social media diplomacy and its impact on 21st-century state relations. The intersection of social media, diplomacy, and global events, such as the COVID-19 pandemic, has given rise to new challenges and opportunities for world leaders and diplomats. Through the lens of prominent examples, we have analyzed the use of social media by leaders like Donald Trump, the engagement of global audiences, and the prospects and challenges of this emerging form of diplomacy. The study further examined the concept of social media diplomacy and its role in international diplomacy. Social media diplomacy was defined as the use of digital platforms, including social media, for diplomatic communication, engagement, and the pursuit of diplomatic objectives. It encompasses public diplomacy, crisis diplomacy, virtual diplomacy, cultural diplomacy, and public engagement. Social media diplomacy draws from concepts such as public diplomacy and soft power. Network diplomacy emphasizes the role of non-state actors in international relations, while social media provides a platform for multistakeholder engagement.