SOCIAL MEDIA AND YOUTH MOBILIZATION IN NIGERIA: A CASE STUDY OF 2020 END SARS PROTEST IN NIGERIA.

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ABSTRACT

This study interrogates the extent in which the social media handle was used to mobilize the Nigerian youths during the 2020 Endsars protest. Attempts were made to find out the social media strategies deployed by the organizers as well as the challenges faced using the social media handle. Using the survey research methods, data was obtained from respondents through the medium of interview and the responses gotten and gathered was further analysed using thematic analysis. It was found that there is a significant relationship between social media and youth mobilization during the 2020 Endsars protest, it was also affirmed that the social media played a huge role in sustaining the momentum of the 2020 Endsars protest, and it was also found that the major challenge using the social media to mobilize youths was the spread of false information among youths. After a thorough investigation, the researcher recommended that the youths should focus on educating themselves on media literacy and they should always analyze and verify information before dissemination and that the government should provide an enabling and conductive environment where the platform of social media can be effectively used for other course apart from mobilization as well as providing civic education to the citizens through seminars or conference.

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