SOCIAL MEDIA AND PURCHASING DECISIONS

ABSTRACT

This research provides a summary of the research findings, conclusions, and recommendations on the impact of social media on consumer purchase decisions for electronic products. It reveals that social media advertising, information sources, and social networks have a moderate influence on electronic purchases. The study underscores a significant relationship between social media advertising and consumer decisions, contributing to existing knowledge on advertising's impact on consumer behavior. Conclusions highlight the critical role of social media in modern communication and business transactions, emphasizing its importance for marketing strategies. Recommendations include enhancing social media presence, leveraging influencers, and staying updated with emerging trend.