ABSTRACT
This study conducts a semantic analysis of euphemistic words in the Ésàn language, focusing specifically on sex-related euphemisms. The research aims to elucidate the meanings and usage of these euphemisms, examine their connotations, and explore any gender influences present in their usage. Using a combination of primary and secondary data collection methods, including oral interviews with competent speakers aged 45-65 and consultation of relevant literature, the study employs Brown and Levinson's (1978) politeness theory to analyze the collected data. It argues that euphemistic usage in language, particularly concerning taboo topics like sexuality, is influenced by certain concepts and requires appropriate linguistic strategies to navigate effectively. The analysis reveals the intricate application of Brown and Levinson's politeness theory in Ésàn sex euphemistic words, particularly in reference to body parts, sexual processes, and polite addressing. Euphemistic expressions serve to preserve positive face, avoid potential embarrassment or discomfort, and uphold social norms regarding the discussion of sensitive topics. The study highlights the importance of euphemistic language in maintaining politeness, preserving positive face, and promoting respectful communication within the Ésàn community, particularly concerning topics related to sexuality. From the findings, it was seen that euphemistic terms for polite addressing, such as "one who can't stay one place," instead of the direct term "harlot," illustrate a politeness strategy aimed at protecting the addressee's positive face. Also, research on sex-related euphemisms in the Ésàn language reveals a rich array of linguistic expressions used to discuss intimate topics. These euphemisms are often rooted in cultural and religious beliefs, as well as societal norms surrounding sexuality. Finally, euphemisms in Ésàn may vary in tone and level of explicitness depending on the context and the relationship between speakers.
