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ABSTRACT
In the evaluation of the quality of Bolt transportation services in Benin City, Edo State, our study revealed varying degrees of impact among service attributes on customer satisfaction. Notably, passengers' safety, comfort, and vehicle cleanliness emerged as prominent determinants of 78 customer contentment. It is noteworthy that these elements emerge as pivotal contributors to fostering positive user experiences. Conversely, facets such as drivers' competence and travel time did not manifest a substantial correlation with customer satisfaction. This underscores the imperative for transportation providers like Bolt to accord precedence to safety, comfort, and hygiene, as these aspects assume paramount importance in the eyes of consumers in this specific region.
