You have no items in your shopping cart.
ABSTRACT
Public relations activities are conducted outside and in the hospitals. Communication like brochures, pamphlets, handbills, and press releases prepared by the hospital as public relations activities, media coverage, and campaigns on public health and training are critical to target group perception. Patient satisfaction with health care services and patient recommendations can also be formed due to the public relations activities conducted. Such recommendations are sometimes more influential than money spent on advertisements. And this depends on achieving patient satisfaction. First, existing patients' satisfaction must be measured to achieve patient satisfaction. The researcher used questionnaire techniques for data collection and oral interviews in this study. The two methods played complementary roles in eliciting the research's most reliable data and information. However, the questionnaire is an instrument for gathering information from people about their opinions, attitudes, behaviors, and perceptions on a given phenomenon. It is a data collection instrument whereby respondents are standardized or issued uniform questions to complete in writing. In the questionnaire distributed for data collection in this research study, the first five questions dealt with the demographic features of the respondents, while the others dealt with their psychographs. Again, the close-ended questions enabled the researcher to elicit already framed, obvious, and expected answers from the respondents, while the open-ended questions were meant to allow them to bear their minds on the issue at the state. In all, 171 copies of the questionnaire were personally administered to the respondents by hand and face-to-face contact. This was to enable the researcher to have close contact and deal with patients, and this method also increased the maximum response from the respondents (patients). Some respondents who read through the questionnaire had difficulty understanding it due to the personal contact of the researcher with them; he was able to interpret it for them and educate them on how to fill the questionnaire, but the researcher did not influence their choice of answers anywhere.
