PUBLIC PERCEPTION OF NOISE POLLUTION OF TRANSIT ADVERTISING

ABSTRACT

This study examined public perception of noise pollution of transit advertising in Benin metropolis. The objectives of the study were to find out the degree of loudspeaker usage in transit advertising in Benin metropolis; find out the extent of exposure of Benin City residents to noise pollution in transit advertising; examine the effectiveness of transit advertising in initiating purchase of products and services in Benin metropolis and find out Benin residents’ perception of the impacts of noise pollution from transit advertisements. The study was anchored on the Perception Theory. The Survey served as the research design while the research instrument used for data collection was questionnaire. The study, among other things, revealed that noise pollution from transit advertising may not be a significant obstacle for most Benin City residents in their decision to patronise advertised products and services, but a significant minority of respondents still perceive noise pollution as a deterrent. It was recommended that policy makers and advertising industry stakeholders should work together to develop effective regulations and guidelines that minimise noise pollution from transit advertising while ensuring its effectiveness in promoting products and services.