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ABSTRACTS
This study examined the phonological features of English language usage by the Nigerian electronic media. Phonology refers to how sounds function in a language and the relationship between these sounds. The study employed a mixed research method, where it adopted questionnaire as an instrument for data collection, preferring a purposive sampling to select the sample area and a simple random sampling by exclusion to select a sample size of 400 respondents. Again, it employed both qualitative (textual analysis and explanation building model) and quantitative analysis. Cognitive-code Learning Theory holds that habit formation is as a result of learn-by-doing-activity within the process of language learning, seeing language as a system of rules and rule-governed behaviours. The study discovered that up to 80% of the people in Benin City are not satisfied with the quality of phonological features of English language usage by the Nigerian electronic media. The study therefore recommends that the various electronic media organisations in Nigeria should engage in training and retraining of their staff. There is also a call for the media organisations to encourage a uniform mode of communication as this will go a long way in curtailing communication barrier among heterogeneous audience, not to mention international communities.
