PERCEPTION AND ATTITUDE OF NETIZENS TOWARDS ONLINE VENDORS

ABSTRACT

The study looks at the topic “perception and attitude of netizens towards online vendors". The objectives of this study are to find out the extent to which Social media users are exposed to online sales and online vendors, to ascertain social media users’ experience while purchasing products from online vendors, to ascertain the attitude and perception of social users toward online vendors. And  to determine online vendors' influence on the buying behaviour of Social media users. The study used the survey method of research with questionnaire as a tool to elicit response from the respondents with a sample size of 400 students. It was found out that Neizens to a very large extent are exposed to online vendors in different media like WhatsApp, Twitter, Instagram and telegram (see table 7,8 and 9). It was found out that online vendors affect the buying behaviors of Netizens. Also the researcher found out that Netizens face different problems while purchasing products from online vendors. These challenges includes poor customer relations, scammers, low quality products and late delivery and this study equally found out that these challenges affect the buying behaviour of Netizens (see table 13 and 14) .The researcher  recommended that  Online vendors should know their targeted audience and find the best and suitable method to reach them and also  Online vendors should go for business training and other training so that they can communicate with their audience effectively and have a good customer relations with them. Online vendors should have a verified social media account to communicate with their customers and quickly debunk any false and scam imitating them to put their customers in a safe space. Online vendors should also use verified means of delivery to reduce late deliveries or missing and stolen goods.