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ABSTRACT
With the rapid growth of the internet, online shopping is becoming a part of people’s daily lives. Consumers need to consider the price, characteristics, quality and other information of a product when shopping on the internet, and select them carefully to improve the satisfaction of shopping. Online product review is a way to get product feature information and is increasingly valued by online consumers. This project will review the literature of online product reviews from the generation of online reviews, outcome variables, usefulness, and influencing factors.
