You have no items in your shopping cart.
ABSTRACT
This study examined online marketing and its impact on the success of small and medium scale enterprises in Edo state. It was guided by four research questions. The sample size used was 400 respondents include a set of structured questionnaire was used for data collection. Chi-square was applied to test the hypotheses for this study. A Statistical Package for Social Sciences (SPSS) software was used to analyse the data. The findings of the study showed that online marketing is a viable marketing communication chanwhich has significant effect on the regularity of visits and consumer patronage of online stores. Based on the findings, it was recommended that companies should ascribe to market their goods and services via online shopping stores and/or develop and launch indigenous websites where customers can make purchases.
